Sunday, December 18, 2011
Do Book Trailers Really Help Sell Books?
It’s funny, we watch movie trailers all the time because it’s such a common thing and usually the main way we hear about new movies. While watching TV, a movie trailer will often pop up or we see them in the theatre (for about fifteen minutes before the actual movie we’ve paid for starts). Sometimes I even get bored with them, like enough already, let’s just start the movie. There aren’t as many for books that I’ve seen, though occasionally I do see a book ad on TV or hear one on the radio (usually for some mega best-selling author like James Patterson).
Like paid advertising, the jury’s still out on the value of book trailers, though they seem to be a necessity these days like everything else in the book marketing world. I still think the best promotional tool is the books themselves, how many you’ve written and the fan base you’ve developed over the years. That’s how I buy books. When I hear a new book is out by an author I’ve enjoyed, I rush to buy it (at a discount, of course).
What do you think?
Next week: My favorite holiday movie: Hugo and the Creation of a Fantastic Story World