The Problem with Amanda Hocking's Success

We’ve all heard about the “99 Cent Millionaire”, Amanda Hocking, who has sold hundreds of thousands of self-published e-books online and become a millionaire in the process. While this is good news for Amanda Hocking and good news for writers and the e-book/e-reader explosion, there is also a downside. Because of her success, everyone tries to emulate it. What did she do? How did she accomplish this monumental feat, especially in a down economy? I remember years ago when John Grisham became an instant millionaire when he was offered huge advances for his legal thrillers. Everyone wanted to get in on the bandwagon whether they were good writers or not. Publishing houses and agents were flooded with thousands of manuscripts from would-be authors, many of which were poorly-written, full of typos, and amateurish attempts to cash in on the big bucks. Because of this, more publishers clamped down, requiring agent-only submissions. Agents clamped down as well and it became much more difficult for good authors to rise out of the slush pile. I’m afraid the same thing is happening to e-books. Already, over 800,000 e-books are available for download on Amazon. It has become difficult, though not impossible, to stand out from the crowd. Amazon does not charge for self-publishing, but it does take a share of the royalties. And while there are many, many talented writers out there who are now being given an opportunity to share their writings with others, including Ms. Hocking, there are also many writers whose works are less than stellar and should never have seen the light of day. Complaints abound about the quality of some of these self-published e-books. While I hope that Amazon and others do not crack down on the self-publishing craze, it does raise concerns about quality, especially with everyone wanting to become a “99 cent millionaire.”